Erika Carpenter's blog

Winning – 3 Social Media Strategies That Got Trump Elected

The results of last week’s election left the US (not to mention the rest of the world) in a state of shock. The results were so unexpected that even the winning Trump team appeared stunned. It is being called the most significant political upset of our time and with good reason. There are lots of unanswered questions surrounding this election, but one thing is clear, social media played a historic role in choosing the next president of the United States.

Timing is Everything - When is the Best Time to Post on Social Media?

best times to post on social media

In this noisy world we are constantly struggling to amplify our message. We tweak keywords, puzzle over algorithms and pay for a boost, but sometimes we overlook one of the simplest ways to be seen. No matter what the channel is, the time of day and the day of the week that a post is made will have huge impact on its visibility.

3 Reasons Why We Fall For Fake News


Over the past six months the term “fake news” has gone from being the punch line of late night jokes to a topic of grave concern for US intelligence and election officials. The whole world seems to be examining the geopolitical and economic factors contributing to the credability crisis. After a wild electoral season, many people feel that the social media industry has a big role to play in stemming the flow of misleading information.

Facebook Changes Make HubNami Analytics Essential

On June 29th, Facebook announced changes to its news feed that may impact HubNami clients. Facebook will be changing its infamous and mysterious algorithm to prioritize posts from users personal networks. Facebook claims that this is in response to user feedback and in keeping with their longstanding “Friends and Family Come First” values statement.