Just a few short years ago, marketing funnels were relatively simple to track. But, with the explosion of channels, devices and platforms, marketing attribution has become increasingly hard to keep up with, even for smart CMO-types.
Facebook has defined a generation of social media use. It has also invested its resources into making that popularity pay – for itself and for its users. Because of this, the world of Facebook Ads is a complicated universe, constantly changing and evolving.
Fake news is, well, in the news these days. During these post-election weeks, Google, Twitter and Facebook have been falling over each other to address the public concerns that, to put it simply, their failure to fact-check got the wrong guy elected.