In today’s social media landscape, Instagram is hard to ignore. Founded on the basic concept of sharing images and getting people to like them, it has proven to be a powerful business tool (as well as a great place to showcase baby animals and young girls doing yoga). Even more than other channels, Instagram is driven by one fundamental metric – the size of your audience.
Facebook carousel ads show a sequence of up to five images, using headlines, text crawl, links and calls to action, all in a single ad unit. They have been a major product focus for Facebook over the past few years and can be used on all of Facebook’s channels, including Instagram.