Mea Christie is busy. As Ecommerce Manager for the lifestyle clothing brand Royal Robbins, she manages a huge range of activities. Royal Robbins generates a significate portion of their revenue from online sales, so things like SEO, shopping cart design and product descriptions take up a big chunk of her bandwidth.
On the Facebook platform, the term impressions simply means the number of times a post from your page is displayed. While this might sound similar to the definition of “reach”, it is significantly different.