About five years ago when we started a major push in social media for The North Face we asked all our sponsored athletes to step up their game with more posts, photos and videos. Some jumped at the opportunity, others didn’t. Out of the seventy North Face sponsored athletes one person stood out as a social media superstar - Jimmy Chin. His climbing and skiing career was at a high point, but his photography/videography career was on a major upswing. So how’d he do it?