Twitter Listening is now available to all Hubnami users, including our free accounts. This robust option gives you term volume tracking of key words and hash tags and allows you to directly engage with comments from within the Hubnami interface. Track your campaigns and those of your competitors, become a newsjacking ninja and never get surprised by a trending PR crisis again.
In April, the competition to be honored on the US $10 and $20 bills came to an end, with Alexander Hamilton and Harriet Tubman named the winners. Members of the suffragette movement will grace the back of the $10 and Andrew Jackson, a slave owner and stanch opponent of the predecessor to the Federal Reserve, will be relegated to the back of the $20.
Some companies just get it. Long before the words “brand” and “ambassador” were paired into a marketing catchphrase, Vans was weaving itself into the fabric of skating life by supporting athletes, shop owners, artists and community enthusiasts of all types. It has cultivated an incredibly devoted following who live and breathe the lifestyle. As Vans celebrates 50 years in business, it is in possession of an enviable heritage that has helped make it a force in the brave new world of social media.
Start hearing voices – your customer’s and your own. This new tool is the exciting outcome of HubNami’s vision and your contributions and input. It is elegantly designed to give you powerful analytics that are simple enough for your whole organization to understand and act on. Our team can’t wait to give you an overview of the changes. Contact firstname.lastname@example.org and get the tour.
Our CCO Aaron Carpenter, former VP of Global Marketing at The North Face, was recently featured in a lively panel discussion on the dynamic interface between the art of marketing and data-driven science. This conversation is well worth the watch.
We are happy to announce the opening of a HubNami office in Tokyo, Japan. This expansion will improve our ability to serve our many Asia-based clients and to focus more closely on the region’s rapidly increasing use of social media – and social media analytics.
I had a spectacular Sunday last week. I woke up to a text from my friend Brian Corcoran, President of Shamrock Sports that read, “Want to go to the Superbowl? I had a client bail out.” It didn’t take me long to say yes to that one! I worked closely with Brian on sports marketing programs when I worked at Levi’s and we’ve kept in touch over the years. More recently we’ve been comparing a lot of notes as we’ve started our own businesses.
This month, we are proud to announce the release of our new Mobile Application in the iTunes App Store! The App is Free and available to all current HubNami users. Most importantly our app allows you to keep track of your social media stats while you are on the go.
It should be no surprise that brands in the action sports and fitness category are extremely active and savvy at social media marketing. There is however, one brand that is executing a multi faceted, three-pronged approach with huge success. Under Armour has been uniquely leveraging all of its social assets and relationships across Facebook to increase brand awareness and drive huge numbers of engagements. Over the last quarter Under Armour has posted jaw dropping numbers that exceed the results of top performers across categories.
As we close in on Black Friday we took a look at a couple retail giants, Target and Wal-Mart, to see who is better at engaging their social media audiences. The winner is…Target.
As the HubNami chart above shows over the last month Target has driven 478K engagements across Facebook, Twitter, You Tube, and Instagram. Wal-Mart has driven only 382K. This is surprising because Wal-Mart has a much bigger total audience (34 million for Wal-Mart vs. Target’s 26 million).