Over the past six months the term “fake news” has gone from being the punch line of late night jokes to a topic of grave concern for US intelligence and election officials. The whole world seems to be examining the geopolitical and economic factors contributing to the credability crisis. After a wild electoral season, many people feel that the social media industry has a big role to play in stemming the flow of misleading information.
Fake news is, well, in the news these days. During these post-election weeks, Google, Twitter and Facebook have been falling over each other to address the public concerns that, to put it simply, their failure to fact-check got the wrong guy elected.
On June 29th, Facebook announced changes to its news feed that may impact HubNami clients. Facebook will be changing its infamous and mysterious algorithm to prioritize posts from users personal networks. Facebook claims that this is in response to user feedback and in keeping with their longstanding “Friends and Family Come First” values statement.
Donald Trump’s recent comments about the heritage of federal judge Gonzalo Curiel have renewed the friction between the GOP’s presidential nominee and the GOP’s Speaker of the House, Paul Ryan. Trump’s statement and Ryan’s response is the latest in a difficult conversation between the two theoretical allies. The tension has put both men in the news repeatedly over the past month and also created a reasonable amount of media buzz.
We recently had the pleasure of interviewing Josie Norris, Program Manager for the Conservation Alliance and one of HubNami’s many users in the public sector. At HubNami we provide free accounts to nonprofit organizations, allowing them access to the same high-powered tools used by our corporate clients.
As we all know, the answer to that question can range from whimsical to indecipherable, depending on who you ask. Even when you use real numbers, things can get confusing. When measuring social media you often face differing audience sizes, engagement rates, seasonal, industry and event motivators – the variables seem infinite.