Fake news is, well, in the news these days. During these post-election weeks, Google, Twitter and Facebook have been falling over each other to address the public concerns that, to put it simply, their failure to fact-check got the wrong guy elected.
The results of last week’s election left the US (not to mention the rest of the world) in a state of shock. The results were so unexpected that even the winning Trump team appeared stunned. It is being called the most significant political upset of our time and with good reason. There are lots of unanswered questions surrounding this election, but one thing is clear, social media played a historic role in choosing the next president of the United States.
In this noisy world we are constantly struggling to amplify our message. We tweak keywords, puzzle over algorithms and pay for a boost, but sometimes we overlook one of the simplest ways to be seen. No matter what the channel is, the time of day and the day of the week that a post is made will have huge impact on its visibility.