Lets think about this for a minute... What part of the week are people less focused on work and more on other things like social media?
Thursdays and Fridays of course!
According to Beth Cooper over at Buffer App, engagement rates go up by 18% on Thursdays and Fridays. Additionally 86% of Facebook posts are published between Monday and Fridays. So it goes without saying that the best time to post would be towards the end of the workweek.
Now that we know Thursdays and Fridays are the best days to post on Facebook, we need to know what time. According to Dan Zarrella, the best time to post is between 1pm and 3pm. During this time more people are online and distracted from work and are more inclined to engage with social media content.
So in general, if you want to reach more people and increase engagement, you need to be publishing your content on either Thursday or Friday between 1pm and 3pm.
If you have any questions or comment, please do not hesitate to ask.
Email me at Justin@hubnami.com or Follow us on Twitter @HubNami