A single marketing tactic by itself rarely works. We recommend a multi pronged approach that reaches out across many different channels. If an individual encounters the exact same message multiple times on the same network, that individual will be less likely to respond then if they encountered the same message across multiple different channels.
You need to think about different ways to get your message out. Social media is the best way for small businesses to do this because it allows you to keep your messages consistent and focused. Targeted Facebook and Twitter advertising is becoming widely popular among small businesses with limited time and budgets. Social media tools like those offered by HubNami, allow small businesses to both broadcast and analyze all of their social media marketing campaigns in one place.