Your sprint needs to be long enough so that you can clearly see the results of your marketing efforts. The typical small business marketing sprint usually last between 4-6 weeks long, but may vary depending on the business model and sales channels. It's important to remember that no matter how long your sprint is, that you set a start date, mid-term assessment point and end date. Once your sprint is complete, you will want to review and analyze your results with a social media tool for small business. Using a social media management tool like the ones offered from HubNami, will allow you to pinpoint your success and failures over the duration of your sprint.