All you need to know about M.M.E.E. is that is that I always Monitor, Measure, Engage and Evolve the business. Whether I’m removing a bad review on Yelp, Tweeting about my small business or uploading pictures on Facebook or Instagram. I’m always evolving my business and monitoring my success.

  • Monitor: monitor all elements of your company, mentions, management, products, industry, competitors and brands.
  • Measure: watch changes over time and establish baseline metrics that you can measure positive, negative and neutral customer engagement.
  • Engage: engage and respond to everything in a polite, authentic and courteous way. Always respond to negative engagement quickly and accurately to keep negative sentiment from spreading.
  • Evolve the business: Learn from your mistakes. You have not failed; you have only found a new way not to do something.