Do you run a small business? If you do, then you already know that you don’t have enough time to manage Facebook, Twitter, LInkedin, YouTube, Tumblr, Instagram and Yelp by yourself. You probably don’t have enough time to manage even one of those on your own and if you do, its not going very well. A recent study shows that it takes small and midsize companies about 32 hours a month to manage one social media platform adequately. Let’s be honest, that’s just too much time to be spending on social media when you have so many other things you could be working on.
Small business owners are asking, what should I post? Should I try keeping up with social media? And, should we hire a social media manager? Well I’m here to help answer these questions.
When consulting small businesses on their social media strategy, I like focusing on a few key points for success. Remember, social media is a fluid space that is constantly changing and evolving. Try taking these tips and applying them to your business, if they work, great! If not, ok try something different. Everyone will have his or her own unique strategy and technique for success.
1. Choose the Network that Will Work the Best for Your Business.
With that being said, every small business needs a Facebook business page and a Yelp business account.
Facebook has become the standard in social media marketing. With its simple do it yourself campaign management platform, you can easily set up marketing campaigns with targeted ads. You can easily drive traffic directly to your website, get more likes or promote sales in a matter of minutes for as little as $1 a day.
You will also want to establish a Yelp account for several reasons. 90% of Yelp users report that positive reviews influence their decisions to shop or do business with businesses that have a Yelp account. Small businesses with Yelp accounts have an average of $8,000 in additional sales over a one-year period. Additionally for those small businesses that advertise on Yelp, many have seen annual revenue increase of $23,000.
Decide what success looks like for you and what you would like to achieve. Every business is different and some networks will be better suited for different business models.
2. Focus on Quality
Content is king and your audience will engage accordingly.
It’s better to spend less time on social media and to focus on high quality and engaging content than it is to spend more time with low quality content. Instead of spending hours a week sharing someone else’s old post, find something new and relevant. Your followers are much more likely to interact with you if you provide them with something new.
Decide which networks you are going to use and then devote your time and attention to only those particular networks. There is no point in spreading yourself too thin by trying to manage multiple networks will little success. Just focus on one or two networks before you decide to branch out.
3. Consider Hiring a Social Media Consultant or Manager
Can you manage all of your social media and maximize its effectiveness alone? Do you have the time to teach someone else how to run your businesses social media? Can you afford to let your competition take your customers and out perform you on social media? If you’re like most small business owners out there, the answer is probably no.
Running an effective social media marketing campaign takes time. It requires constant management and monitoring to be effective. This is why I recommend that you outsource some of your social media to a consultant or invest in a social media tool. Finding the right person or company to help assist you in managing your social media can be a great way to maximize its effectiveness and will allow you to focus on other areas of your business.
4. Measure your success
Measuring your social media efforts is vital to running a successful social media campaign. You need to pinpoint your successes and failures so that you can understand what is and what is not working. Employing a simple and free social media management tool like the one offered at HubNami, will increase your chances of success. With this tool, you will be able to establish what types of content you should be posting and when you should be posting it.
5. Have Fun
Don’t let your social media drag you down. Have fun with it! Social media is a great place to meet new people, exchange new ideas, connect with friends and grow your business. Show your audience how excited you are with what you have to offer. Express your passion for what you do and your audience will respond accordingly.
If you have questions or need help, please feel free to contact me any time: firstname.lastname@example.org.