Instagram is a great place for businesses to grow their social community. It’s easy and fun, and has a huge upside for small businesses. It’s not like Facebook or Twitter, which have both become huge paid marketing platforms. Instagram is almost purely image driven which allows users to quickly engage and interact. And because visual content is so easy to create, Instagram is the perfect social network for small businesses.
Lets take a quick look at some of the key things that you should know about Instagram and how to use it to your business advantage.
Instagram is almost entirely a mobile app. Yes you can view Instagram from your laptop but if you want to upload, edit or share images, you can only do this from a mobile device.
Because Instagram is primarily a mobile app, it’s best to post when people are on their mobile devices. Generally, most people are on their desktops during the workday and if they are on a social media site its usually Facebook or Twitter. The best times to post on Instagram is after people get off work and are on their mobile devices. This would put the sweet spot of Instagram posting between 5:00 and 6:00 PM.
You may want to upload pictures from your computer to Instagram but can’t because Instagram won’t all it. Well its actually fairly simple and can be done in a matter of seconds. You have a couple different options available. One is connect your mobile device to your computer and manually move the pictures over. From there you can easy access them and upload to your Instagram account. Another way is to upload your pictures to Facebook or Twitter first, and then copy the images and share them on Instagram. I like doing it this way because it gives you the chance to expand your social reach across multiple networks.