If you’re like most small business owners, you’re probably always searching for ways to get more Likes on your Facebook business or fan page. If you are like me, you have probably searched the Internet for helpful tips and actionable insights to increase your page likes and attract more fans. Well, I’m here to tell you that there is no secret recipe for success. Every page is different with its own unique set of followers and core demographics. What works with one page may or may not work with another and depending on your audience, your strategies for success may be totally different. There are a few key fundamental principles that will increase your chances of success and help drive more fans and followers to your page.
1. Content is King.
Always provide your followers with relevant and engaging material. Entertain, provoke and inspire your followers with content that encourages them to share, like and comment on your recent posts.
- I recommend posting simple pictures that people can and will easily click Like on.
2. Spend some money and Advertise!
Lets face it, unless you have content that is going viral, you will never be able to reach far and wide and penetrate new areas of the market without a little help. Facebook has created an easy to use advertising and marketing platform that allows small businesses to promote and advertise their pages and products with daily spend limits as low as $1 a day. You can easily customize and optimize your ads for page likes and will begin seeing the results within days.
- I recommend starting off with a campaign of $5 a day for two weeks.
3. Post when your audience is online.
If you are posting content that no one ever sees, then why even post it? This may sound simpler than it really is, but with the use of a simple social media tool, you can quickly gain insights into the “who, what, when and where” of your social media demographics.
- Try posting three pictures a week at different times. Do this for 1 month and then measure your reach and engagement.